首先，玩家要信任。他们想要的感觉，就好像他们正在玩的游戏，不是一个高科技的新玩意儿让他们自己的钱飞速的运转。在游戏中会觉得自己老了，众所周知，这是建立信任的方式之一。提供给人一种游戏，如“密西西比梭哈”或“西班牙21”的名称都可以赋予一种历史感。一个有趣的名字，可以产生信任，一个成功的“简易百家乐”名称是“幸运—幸运” 。游戏是容易让百家乐玩家乐意去尝试的。这与社会因素以及由此产生的信任有关。与社区意识相关的游戏相比，玩家可能更倾向于前者。21点赌桌旁边注有21 + 3，在周围的每个人都认为最后一张牌是好牌就是一个很好的例子。同时，有些堵上运用赌博神话来建立信任。例如，因为很多玩家相信，连胜方投注时就可以预测到成功。

　　当他们玩游戏时，玩家要感觉舒适。如果与赌桌和博彩领域凌乱，玩家可能会觉得幽闭恐惧。如果本场比赛的策略过于复杂，玩家可能会觉得这是很愚蠢或者这是恐吓。如果规则是复杂的，玩家会可能努力学习游戏。如果游戏使用负面用语，许多潜在的玩家会感到受到冒犯或因此而沮丧。如果游戏中有了玩家之间的负面评论，玩家可能会感到生气或因此而提防。如果经销商是悲观的，而不是享受交易的游戏，玩家可能会感到厌烦或沮丧。这可能是21点渐渐衰落的主要原因之一，即其缺乏舒适感。

　　由于其特定的游戏的忠诚度，很多玩家都希望有一场比赛，他们已经打了一段时间有了新经验。通常情况下，他们要的是在一个新的水平上找经验。而最好方式是提供一个侧面的下注或累进奖金。由于其低挥发性，百家乐和牌九做好了与高波动性方面的赌注，因此在百家乐的投注，和在“财富”杂志的牌九赌注都是很好的选择。双骰子相对较新，且投注极不稳定。二十一点与新的投注正在不断篡改。旁注允许玩家混合和一起下赌注，给自己定制的经验，他们希望每一轮的赌注都有所波动。

　　有玩家愿意尝试新的游戏，也要看他们想尝试多不一样的游戏，因为同时他们也非常保守。他们通常会倾向于值得信赖的四个支柱之一的变种：百家乐，二十一点，牌九和扑克。他们希望能够快速应用他们的知识从一个游戏过度到另一个。21点玩家都希望尝试21点游戏的变种，因此超乐21，西班牙21和21点开关很受欢迎。扑克玩家可以毫不费力地参与各种扑克变种。百家乐和牌九玩家会尝试EZ百家乐和EZ牌九。玩家要迅速接受一个新游戏的基本概念。

　　最后，玩家要选择自己的“时间的设备”当然，每个玩家都希望取胜，但大多数人都知道这没有一个合理的预期。最好的游戏在一定时间内可以提供是一种娱乐。确定要用在玩游戏的时间，并且考虑到其变动性。（每小时的决定数量）。牌九和百家乐设置的时间过长，主要是由于非常低的波动性和比赛的节奏慢。有些游戏需要多个投注才能完成一轮（例如，终极德州扑克）5美元的初始下注，3或4个玩家就可以开局。为了弥补这些游戏移动缓慢的缺陷。即使它具有中等偏低的波动，21点也会有最快速度的游戏，时间设置上的问题可能也是21点游戏衰退的另一个原因。管理层已选择游戏，来满足玩家需要的时间。

　　赌场管理不缺伟大的选择，因为他们不停试图找到合适的新游戏提供给他们的玩家。未来似乎很清楚：赌场将继续从21点转换到老虎机游戏和专有的游戏。从管理方面把关，能够使更多的比赛体现玩家们想要的游戏。

　　译文

　　First and foremost, players want trust. They want to feel as though the game they’re playing is not a high tech new gadget designed to take their money fast. Having the game feel old and well known is one way to build trust. Giving a game a name like “Mississippi Stud” or “Spanish 21” can confer a sense of history.  A fun name can engender trust, as shown by the success of “Lucky Lucky.” A name like “EZ Baccarat” is honest – the game is easy for a baccarat player to try out.  Social elements generate trust as well.  Games with a sense of community allow players to root for each other. The side bet 21 + 3 is a good example, with players identifying the good cards for everyone around the blackjack table before the final card is dealt.  Invoking gambling mythology also builds trust. For example, because many players believe in patterns, streak side bets have found success.

　　Players want to feel comfortable when they play a game. Little things add up. If the layout is cluttered with pay tables and betting areas, players may feel claustrophobic. If the game’s strategy is too complicated, players may feel stupid or intimidated. If the rules are complex, players may become exhausted trying to learn the game. If the game uses negative terminology, many prospective players will feel offended or dismayed.  If the game creates negative commentary between players, players may feel angry or defensive.  If the dealer is downbeat and not enjoying dealing the game, players may feel annoyed or depressed. It may be that one of the primary causes for the decline of blackjack is its lack of comfort.

　　Because of their loyalty to a particular game, many players want to have a new experience at a game they’ve been playing for a while. Usually, the experience they want is a new level of volatility. The best way to change the volatility is to offer a side bet or progressive bonus. Because of their low volatility, baccarat and Pai Gow do well with high volatility side bets; hence the Dragon bet in baccarat, and Fortune bet in Pai Gow. Let it Ride has been remade with new bonus and progressive side bets. Craps has the relatively new and highly volatile Fire Bet. Blackjack is being constantly doctored with new side bets. Side bets allow players to mix and match wagers, to give themselves the customized experience of volatility they want on each round.

　　If players are willing to try a new game, they are likely to be very conservative in terms of how far they will move. They will usually gravitate towards variants of one of the four trusted mainstays: baccarat, blackjack, Pai Gow and poker.  They want to be able to quickly apply their knowledge of one game to another. Blackjack players want blackjack variants, hence Super Fun 21, Spanish 21 and Blackjack Switch.  Poker players can move between poker variants with little effort. Baccarat and Pai Gow players will give EZ Baccarat and EZ Pai Gow a try. Players want to quickly recognize the basic concept of a new game.

　　Finally, players want to choose their “time on device.” Of course, every player wants to win, but most know this is not a reasonable expectation.  The best a game can provide is a certain time period of entertainment.  The primary factors that determine the time on device for a game are its volatility and pace （number of decisions per hour）。 Pai Gow and baccarat have exceedingly long time on device, due to very low volatility and slow game pace.  Some games that require multiple wagers to complete a round （for example, Ultimate Texas Hold’ em） can bust a player in 3 or 4 hands, even with an initial wager of $5. To compensate, these games move slowly. Even though it has medium-low volatility, blackjack is the game with the quickest pace. Low time on device may be another reason blackjack is in decline. Management has to choose games that fulfill the time on device needs of their players.

　　Casino management has no shortage of great choices as they attempt to find the right new games to offer to their players.  The future of the pit seems clear: casinos will continue to convert blackjack tables to slots and proprietary games. If that space is going to be preserved from slot cannibalization, management has to be able to put more games on their floor that are games players want.