有一家英国公司，是在线赌博界专业的网络营销公司，它还是一家媒体公司，目前，它准备出售Gambling.com以筹集收购资金。这个域名值得多少钱值呢？

　　该公司已经收购了琅琅上口的Casino.co.uk域名并且“翻转”它的过去，变成如今的Casino.de 338.m域名

　　贾斯汀德拉蒙德是该媒体公司的首席执行官，在他的公告，有这样一段评论：“虽然媒体公司有显著的现金储备，但我们最近在网上赌博的在线广告空间看到了一些令人兴奋的收购机会。 gambling.com成功出售给其他集团，将有利于扩大媒体公司的财政资源。”

　　今天，Gambling.com是一个出售广告空间的赌博门户网站。该网站运用谷歌搜索殷勤的点击Adwords模型，用于赌博销售广告搜索，但是美国当局禁止网上赌场，因此网上赌博的广告市场不大。

　　那么，收购Gambling.com域名有什么价值呢？ 在谷歌搜索引起输入Gambling.com，搜索结果会让你觉察到一些迹象。

　　今年，Slots.com域名的销售价格高达5亿美元。买方是否能从中获得一个投资性的回报，有待时间考证，但这件事为Gambling.com域名的出售树立了一个标杆。

　　Gambling.com域名的投资者可以期待，在谷歌的Adwords搜索引擎上，“赌博”一词每个月的搜索量能达到1,500,000这一数字。

　　按AdWords的数据显示，“老虎机游戏”每个月将得到224万搜索量。这是个极不可靠的数字，但我们这里感兴趣只是一个相对值，而不是绝对数字。

　　如果我们与slots.com直接比较，并充分挖掘和发挥搜索引擎潜力的最值，也可以要求Gambling.com域名的购买者给出了370万美元的价格标签。

　　但是，老虎机游戏可能是最有利可图的博彩市场。另外赌博有一些负面的含义（有赌博问题的人可能会搜索“赌博”，以寻求帮助和信息）。根据市场规律和市场情况，我们估计Gambling.com域名价值300万美元。

　　给买家一个建议，你不能仅仅是购买Gambling.com这个朗朗上口的域名而已，你还需要拥有SEO潜力，然后才能把你的Gambling.com提升到搜索引擎的首页。这样才能充分显示该域名的价值。

　　译文：

　　Media Corp Puts Gambling.com Domain up for Sale.

　　Media Corp, a UK company that specialises in Internet marketing with a focus on the online gambling sector, has put Gambling.com on sale to raise money for acquisitions. How much is it worth?

　　The company has bought catchy domain names and “flipped” them on in the past – Casino.co.uk went for ?3.62 （$5.7） million and Casino.de for €400,000 （？338.m） .

　　CEO Justin Drummond, in his announcement, comments: “Whilst Media Corp has significant cash reserves, we have recently seen a number of exciting acquisition opportunities in the online gambling and online advertising space. The successful sale of gambling.com will give the group the financial resources to go after these acquisition opportunities.”

　　Today, Gambling.com is a gambling portal that sells advertising space. The site used to be a gambling search engine selling clicks to advertisers along the Google Adwords model, but that particular market dried up when the US banned online casinos.

　　So what?s it worth? Gambling.com ranks #1 in Google for “gambling”。 So that already gives you an indication.

　　Slots.com was sold this year for $5.5 million. Whether or not the buyer will get a return on that investment, is another story, but that sets a benchmark.

　　If we do a “back of fag packet calculation” （that?s back of cigarette packet for any US readers out there）， and look at the monthly searches for “gambling” in Google adwords its: 1,500,000 per month.

　　“Slots” gets 2,240,000 a month according to Adwords （notoriously unreliable, but we are interested in relative values here, not absolute numbers）

　　If we make a direct comparison with slots.com, and assume that most of the value comes from the search engine potential, that gives a price tag of  $3.7 million.

　　BUT, slots is probably the most lucrative niche in the betting market. Plus gambling has some negative connotations （people with gambling problems might be searching “gambling” to find help and information）。 So that shaves it down to $2.5 million in our book. Factor in inflation for 6 months and pure market craziness/greed/nutters buying, and we would estimate a value of $3 million. The more nutters watching the hammer fall down at the auction, the better for Media Corp and Se?or Drummond.

　　Having said that, we wouldn?t fall off our chair if it went for more than that. There are alot of nutters out there with too much money.

　　My advise to purchasers is this- if you are just buying it for the SEO potential, try and value gambling.net first. （Just for a reality check before your emotions get the better of you）。 Value the .net and multiple by 10 for the .com