好吧，我不了解你，但一件事你需要了解，赌场往往采用一些是不光彩的营销技巧来迷惑你。你应该知道，新鲜的烤面包的气味飘出超市，商店，旨在让你去走一走，去购买。你没有意识到你是不是需要。

　　赌场，当然，这个并不陌生。如果你想知道在拉斯维加斯赌场使用的所有技巧，能让你更加想玩赌博游戏。

　　任何已到拉斯维加斯的人都承认有一种怪异的感觉，你当你进入拉斯维加斯赌场时，你很难把握住你手上的东西，你总想把手上的东西投注到赌桌上。赌场的目的是诱使玩家进入一个恍惚的状态。他们在行业中所使用的术语是“让你感到欣快的空间，给你一种愉快的精神状态”等等。看看赌场所喜爱的一些招数吧。

　　没有时钟

　　这是著名的手段之一。目的是让玩家没有时间观念而在赌场停留更长的时间。没有游泳池或餐厅！缺乏日光，这是大多数的赌场所运用的手段，甚至有些赌场出现移动照明和向下的模拟的日光，以模糊你的时间概念，这是在英国是非法的。

　　音乐

　　在拉斯维加斯，你可以在超市或商场闭上你的眼睛。在行业中，他们通常让音乐将循环播放。

　　食品和饮料

　　正如简洁亨特S ·汤普森所说的“拉斯维加斯爱醉”。太对了，一般地，赌场都会为玩家提供免费的酒水，他们希望玩家喝酒，喝到醉，喝道不能保持头脑的清醒。这样对赌场是非常有利的，头脑失去清醒的玩家往往不能做出正确的判断，因此，拉斯维加斯是一个爱醉的城镇。

　　空气

　　在拉斯维加斯，你呼吸的空气是氧气超过一般标准的空气。这有助于你保持清醒和发挥更长。

　　费洛蒙兴奋剂

　　在拉斯维加斯的一些赌场使用费洛蒙，以鼓励更快的更刺激的赌博玩乐。

　　译文

　　The Tricks They Use in Las Vegas Casinos

　　Well, I don?t know about you, but the one thing that gets my goat is underhand marketing tricks that companies use these days to help you part with your cash. You know the ones- like fresh baking bread smells wafting down the aisles at supermarkets like Tescos, and stores designed to make you go around and around picking up stuff you didn?t realised you needed （IKEA springs to mind here）。

　　How about Ryanair, and their habit of backloading all of the additional charges like offline check-in so that you see them AFTER you have spend 15 minutes fiddling around with their booking engine online timing out. grrrrrrr. （Incidently, I hear their competitors are thinking of running a “free incontinence pants promotion” at check-in in response to the recent Ryanair news  on A Pound to Spend Your Penny.

　　“Buy a return to Prague & Fill Yer Pants For Free”。

　　Casinos, of course, are no strangers to this. If you have ever wondered about all the tricks that they use at a landbased casino to get you to gamble more, here they are! Forewarned is forearmed as they say…”

　　Let?s start with the atmosphere. Anyone who has been to Vegas will recognise the weird feeling you get as you enter- something that is difficult to put your finger on, but which aims to induce a trance-like state in the player. The terms they use in the industry are “spaces to make you feel euphoric, in a state of mind in which you want to stay where you are, loved up etc”。 Lets run through some of their favorite party tricks:

　　No Clocks

　　This is the famous one of course. The aim is to disorintate the customers so that you lose your sense of time and stay longer. No rushing off to the pool or restaurant on tour! The lack of daylight also helps with this- most casinos even now move the lighting up and down and simulate daylight at 4 am just to really throw you. The longer you play with no breaks, the better for the casinos! （This would be illegal in Britain）。

　　Music

　　Close your eyes in Vegas and you could be in a  supermarket or shopping mall. The idea?s the same- spend spend spend! In the industry they talk about “getting back to the womb”。 （Yes, really. I know- these casino marketing execs don?t get out much. They?re in a trance like state from their casinos）。 Check out the colours- they?ll be lots of reds and ambient non-stop music will be playing on a loop. （Think “medication time! in the Jack Nicholson classic- One Flew Over The Cuckoos Nest）。

　　Food and Beverages

　　As was so succinctly put in Hunter S. Thompsons “Fear and loathing in Las Vegas”， “Vegas loves a drunk”。 Too right- if you are too pissed to speak, your bets will be humungous. You can be staggering through the door with your pants around your ankles and the bouncers will greet you like a long lost friend.

　　So in Vegas, good gamblers get free booze and tit bits- they don?t want you sloping off if you get hungry. If you are on a winning streak, you can be sure that a Vegas Dolly will appear at your side with another Martini to keep you playing. They are not going to win their money back if you aren?t at the table.

　　Air

　　In Vegas, you?ll be breathing air that is super charged with oxygen. This helps you stay awake and play longer. Plus if you are on the sauce, you?ll get pissed quicker.

　　Pheremones

　　And it doesn?t stop there. Some casinos in Vegas use  pheromones to encourage faster gambling.